Facebook Ads Setup Plans - Go Planet Marketing

Facebook Ads One-Time Setup Plans

Why Facebook Ads?
Facebook allows advertisers to show sponsored ads based on demographics, interests and behaviors. These demographics, interest, and behaviors are gathered via Facebook, Messenger, Instagram, and Whatsapp. Planet Marketing will create your ideal target audience on Facebook and show highly relevant ads to them. We do NOT use 'Boosted Posts' because it's a limited platform where it's easy to fail. Instead we use Facebook Ads Manager, the full-blown advertising platform.

Facebook Lite Plan

Great for service-based businesses* that want 'leads' from Facebook. Each lead will have a Name, Email, & Phone Number.


  • Define Your Ideal Target Audiences
  • 1 Facebook Ads Lead Generation Campaign
  • 1 Facebook Ad Set That Will Target a Desired Audience
  • 2 HIGHLY Relevant Ads For Your Ad Set. We Will Write Your Ad Copy.
  • 1 Zapier Integration.** Each Facebook lead will automatically be emailed to you.

One-Time Setup

Facebook Standard Plan

Get people to a landing page to collect leads, or increase engagement, or get messages on Facebook Messenger, or promote an event, etc.


  • Define Your Ideal Target Audiences
  • 1 Facebook Ads Traffic, Brand Awareness, Reach, Video Views, Post Engagement, Page Likes, Event Responses, or Messages Campaign
  • 1 Facebook Ad Set That Will Target Your Desired Audience
  • 2 HIGHLY Relevant Ads For Your Ad Set. We Will Write Your Ad Copy.
  • 1 Landing Page (if needed)
  • 1 Pixel Installation to Track cost-per-lead

Facebook Advanced Plan

Great for companies that already have traffic coming to their site.


  • 1 Remarketing Campaign
  • 1 Custom Audience (People who visited specific web pages)
  • 1 Ad Set
  • 2 HIGHLY Relevant Ads For Your Ad Set. We Will Write Your Ad Copy.
  • 1 Pixel Installation to Track cost-per-lead or cost-per-sale
  • We'll use one of the following Campaign Objectives: Brand awareness, Reach, Traffic, Video views, Lead Generation, Post engagement, Page likes, Event response, Messages, Conversions. 

One-Time Setup

The pricing only includes the setup. It does not include the advertising spend. In other words, your credit card will need to be on Facebook, not ours.

* What do we consider a service-based business?
Service-based businesses are companies that conduct a 'service', like; insurance agents, accountants, CPAs, lawyers, catering, plumbers, electricians, etc.

What do we not consider a service-based business?
Bars, restaurants, cafes, etc; basically companies that rely on foot traffic. Also, we don't consider ecommerce websites a service.

** Zapier integrates Facebook Lead Generation campaigns. You'll need the Zapier "Starter" plan.