Great for companies that already have traffic coming to their site. The best marketing strategy Francisco (the owner of Planet Marketing) has ever seen was a website that had a lot of organic search traffic (from Google) and did remarketing for specific product pages.
Facebook Advanced Plan (One-Time Setup)
✔ 1 Remarketing Campaign
✔ 1 Custom Audience (People who visited specific web pages)
✔ 1 Ad Set
✔ 2 HIGHLY Relevant Ads For Your Ad Set. We Will Write Your Ad Copy.
✔ 1 Pixel Installation to Track cost-per-lead or cost-per-sale
✔ We’ll use one of the following Campaign Objectives: Brand awareness, Reach, Traffic, Video views, Lead Generation, Post engagement, Page likes, Event response, Messages, Conversions.