What’s a marketing funnel?
A marketing funnel is designed to get the right people to opt into your email list. It normally follows a path like this: Facebook Ad > Landing Page with optin form integrated with a marketing automation platform > Thank You page with your real offer.
We will point ads from Facebook to a landing page. The landing page will have an optin form that will ask for a name and email. In exchange for someone to give you their name and email, you’ll need to give that person a free download, like a PDF or guide. This is called a lead magnet. Once someone submits their information, the name and email will go to a marketing automation platform like Mailchimp, Drip, Active Campaign, etc. In addition, the person is redirected to a Thank You page where you can have a video selling your product.
Once we do the marketing funnel setup, you’ll be able to create as many marketing funnels as you want on your own. You only need 1 solid marketing funnel to copy or duplicate.
The marketing funnel plans do not include any Facebook advertising spend. It only includes the setup.
You’ll need to create your own lead magnet (PDF or guide) and upload it to your website.
Your marketing automation software will automatically send an email once someone opts into your form. “YOU” need to create that email so the optin form triggers the automated email.
Don’t worry, we’ll send you a TO DO list of things you will need to do. We don’t know what you want to say in your autoresponder email or your thank you page. In other words, we’ll do the heavy lifting, but you’ll need to do a small part to increase conversions.
* We personally use Drip.com here at Planet Marketing. Let us know which marketing automation software you’re using, if any. Some marketing automation softwares aren’t popular and don’t integrate well with optin forms. If you have any questions, email us!