Brand Awareness Campaign – Want people to remember your company? Use this campaign objective and Facebook will show ads to people who are more likely to recall them

Reach Campaign. Great for local businesses, especially for companies that need foot traffic walking through the door

Traffic Campaign – Send traffic from your Facebook sponsored posts to a landing page

Video Campaign – Facebook will optimize & show your ads to the people who are most likely to watch it

Lead Generation Campaign – Great small service based businesses & sales people that need a lead with a name, email and phone number.

Engagement Campaign – Get people to leave comments, Likes, Shares via Post Engagements, attend events via Event Responses, or get new Fans/Followers via Page Likes.

Messages Campaign – Start conversations using Messenger and Whatsapp. This is like a live chat

Conversions Campaigns – Want to sell something? Get people to complete transactions on your website.

Special Ads Category – For companies that are hiring, doing loans, running credit checks, etc.

Facebook Pixels – Learn how to install the Facebook Pixel to know if your campaigns are making or losing money.

Audiences – Saved Audiences and Remarketing/Customer Audiences

Zapier – Streamline your business and automated some of the processes. Get alerts when you get a lead. Automatically SMS text message a prospective customer.

Software I use

BONUS Material for B-to-B Companies. Get Your Leads NOW!