DIY Facebook Ads Marketing

Creating HIGHLY Relevant Target Audiences – Learn how create your IDEAL target audiences! SUPER IMPORTANT! WATCH THIS FREE VIDEO!!!
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Creating Your IDEAL Target Audience on Facebook
Facebook Ads Requirements 2021 – These are the absolute basic things you’ll need to get started using Facebook Ads.
4 Topics
Creating a Facebook Company Page
Creating a Facebook Ads Manager Account
Credit Card (set limits for safety precautions & to avoid overspending)
Landing Page Builders – LeadPages, Clickfunnels, Thrive Architect, Elementor, etc.
Main Structure of FB Ads Campaigns – Learn how to navigate around Facebook Ads Manager.
4 Topics
Main Structure with 3 tabs
What are Campaigns
What are Adsets
What are Ads
Brand Awareness Campaign – Want people to remember your company? Use this campaign objective and Facebook will show ads to people who are more likely to recall them
3 Topics
Brand Awareness – Campaign (Pizza Shop Live Campaign)
Brand Awareness – Adset (Pizza Shop Live Campaign)
Brand Awareness – Ad (Pizza Shop Live Campaign)
Reach Campaign. Great for local businesses, especially for companies that need foot traffic walking through the door
7 Topics
Reach Intro – Coffee Shop Live Campaign
Reach Campaign – Coffee Shop Live Campaign
Reach Adset – Coffee Shop Live Campaign
Reach Ad – Coffee Shop Live Campaign
Reach Campaign – Pizza Shop Live Campaign
Reach Adset – Pizza Shop Live Campaign
Reach Ad – Pizza Shop Live Campaign
Traffic Campaign – Send traffic from your Facebook sponsored posts to a landing page
3 Topics
Traffic Campaign – Webinar for Veterans
Traffic Campaign Ad Sets – Webinar for Veterans
Traffic Campaign Ads – Webinar for Veterans
Video Campaign – Facebook will optimize & show your ads to the people who are most likely to watch it
3 Topics
Video Views – Campaign
Video Views – Ad Set
Video Views – Ad
Lead Generation Campaign – Great small service based businesses & sales people that need a lead with a name, email and phone number.
7 Topics
Lead Generation – Campaign (Private School Live Campaign)
Lead Generation – Ad Set with Instant Form (Private School Live Campaign)
Lead Generation – Ad with Instant Form (Private School Live Campaign)
Lead Generation – Ads Set with Automated Chat (Private School Live Campaign)
Lead Generation – Ad with Automated Chat (Private School Live Campaign)
Lead Generation – Adset with Calls (Private School Live Campaign)
Lead Generation – Ad with Call (Private School Live Campaign)
Engagement Campaign – Get people to leave comments, Likes, Shares via Post Engagements, attend events via Event Responses, or get new Fans/Followers via Page Likes.
9 Topics
Engagement – Campaign EVENT RESPONSES (Live Campaign using Facebook Live)
Engagement – Adset EVENT RESPONSES (Facebook Live)
Engagement – Ad EVENT RESPONSES (Live Campaign)
Engagment – Adset POST ENGAGEMENT (Coffee Shop Live Example)
Engagement – Ad POST ENGAGEMENT (Live Campaign Coffee Shop)
Engagement – Campaign POST ENGAGEMENT (Coffee Shop Live Campaign)
Engagement – Campaign PAGE LIKES (Coffee Shop Live Example)
Engagement – Adset PAGE LIKES (Coffee Shop Live Campaign)
Engagement – Ad PAGE LIKES (Coffee Shop Live Campaign)
Messages Campaign – Start conversations using Messenger and Whatsapp. This is like a live chat
4 Topics
Messages Campaign – Campaign (live example of private school)
Messages Campaign- Ad Set (live example of private school)
Messages Campaign – Ads (live example of private school)
Messages – Adset with Whatsapp BEWARE! No Detailed Targeting Available!!!
Conversions Campaigns – Want to sell something? Get people to complete transactions on your website.
3 Topics
Conversions – Campaign _Free Facebook Ads Mini-Course_ (Live Campaign)
Conversions – Adset _Free Facebook Mini-Course_ (Live Campaign)
Conversions – Ads _FREE Facebook Mini-Course_ (Live Campaign)
Special Ads Category – For companies that are hiring, doing loans, running credit checks, etc.
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Special Ad Categories
Facebook Pixels – Learn how to install the Facebook Pixel to know if your campaigns are making or losing money.
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Facebook Pixels
Audiences – Saved Audiences and Remarketing/Customer Audiences
2 Topics
Audiences
Customer Audiences & Saved Audiences within the Audience Manager
Zapier – Streamline your business and automated some of the processes. Get alerts when you get a lead. Automatically SMS text message a prospective customer.
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Zapier
Software I use
4 Topics
Landing Page Builders
Video Recording & Screenshot Software
Outsourcing Work
Stock Images, Stock Music, Sound Effects
BONUS Material for B-to-B Companies. Get Your Leads NOW!
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Landing Page Builders – LeadPages, Clickfunnels, Thrive Architect, Elementor, etc.

DIY Facebook Ads Marketing Facebook Ads Requirements 2021 – These are the absolute basic things you’ll need to get started using Facebook Ads. Landing Page Builders – LeadPages, Clickfunnels, Thrive Architect, Elementor, etc.

Here’s a list of landing page builders.

WORDPRESS LANDING PAGE BUILDERS
Thrive Themes (Thrive Architect is the WordPress plugin). PlanetMarketing.com uses Thrive Architect as its landing page builder. Thrive Themes comes with many other useful WordPress plugins.
Elementor (There’s a free version)
Beaver Builder

HOSTED LANDING PAGE BUILDERS
LeadPages
ClickFunnels
Unbounce
Instapage

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